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Going Beyond Paid Marketing: Effective Methods to Drive Sustainable Growth

Writer's picture: Team PixelPulseTeam PixelPulse

Updated: Sep 11, 2023


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Introduction:

While paid marketing can be an effective way to drive growth, businesses also need to explore methods beyond that to achieve sustainable and long-term growth. Relying solely on paid marketing can be costly and may not always guarantee sustained success. Therefore, it is essential for businesses to employ additional strategies that focus on organic growth, customer retention and building strong brand relationships. In this blog, we will explore the world of organic user acquisition and delve into effective methods to expand your user base through strategic organic channels.


Understanding Organic User Acquisition :

Organic user acquisition refers to the process of acquiring new users or customers for a product or service without relying on paid advertising or marketing campaigns. It focuses on attracting users organically through various organic channels and strategies. It's important to note that organic user acquisition typically requires a longer time frame compared to paid acquisition and relies on creating value, establishing credibility and fostering positive user experiences. It's a sustainable approach that focuses on attracting users organically and building long-term engagement with them.


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Understanding Organic User Acquisition

Effective Methods for Creating Organic Traffic and Building a Loyal Audience Base :


Compelling Content Creation:

Creating high-quality, relevant and engaging content is the foundation of organic user acquisition approach. By producing informative articles, blog posts, videos or podcasts that address your target audience's pain points or interests, you can establish your brand as a valuable resource and attract users organically.


For example, fitness app "CultFit" creates informative blog posts and workout videos, providing valuable content that helps users achieve their fitness goals. This content not only attracts new users but also keeps existing users engaged and coming back for more.


Leveraging AI-powered tools can greatly enhance your content creation process. Tools like Canva provide intuitive design templates and graphics that enable you to create visually appealing content without extensive design skills. Additionally, AI-based writing assistants like Grammarly can assist in refining your content by offering grammar and style suggestions. Meanwhile, Chat GPT, a cutting-edge language model, can assist in generating engaging and conversational content, helping you build stronger connections with your users.Another tool called Midjourney leverages natural language descriptions to generate corresponding visual representations which can be used for your approach to content creation.


Search Engine Optimization (SEO) & App Store Optimisation (ASO):

Optimising your website’s or app's presence on the internet or app stores is vital for organic user acquisition.


ASO :

Conduct thorough keyword research, optimise your app's title, description, screenshots and encourage positive reviews from satisfied users. These factors can significantly impact your app's visibility in the app stores, driving organic downloads.


An example is the beauty and cosmetics app "Nykaa" which optimises its app store presence by including relevant keywords, highlighting its extensive range of beauty

products and showcasing positive user reviews. As a result, it ranks higher in search results and attracts organic downloads from beauty enthusiasts and shoppers seeking top-quality cosmetic brands.

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SEO:

Optimising your online content for search engines is essential for organic user acquisition. Conduct keyword research to understand what terms your target audience is searching for and strategically incorporate those keywords into your content. This will help improve your search engine rankings and drive organic traffic to your website.


Social Media Engagement:

Social media platforms provide an excellent opportunity to connect with your target audience and generate organic user acquisition. Create compelling profiles on platforms where your audience is active, share valuable content, engage with users and build a community around your brand. Encourage social sharing of your content to expand your reach and attract new users.


Here are few tools for Social Media Management:

Hootsuite: A popular all-in-one social media management platform that allows you to schedule and publish posts across multiple social media platforms, monitor engagement and analyse performance.


SocialPilot: SocialPilot is an Indian social media management tool that allows you to schedule posts, manage multiple social media accounts, collaborate with team members and analyse performance metrics.


Crowdfire: Crowdfire is an Indian social media management tool that helps you discover content, schedule posts, engage with followers and analyse your social media performance.


Myntra, a fashion e-commerce platform, leverages social media to showcase their latest fashion trends, engage with followers through interactive posts and encourage user-generated content. This strategy not only drives organic user acquisition but also fosters a sense of belonging within the fashion community.


User Referral Programs:

Implementing user referral programs incentivises your existing users to spread the word about your app or website. Offer rewards or benefits to users who refer new users, creating a win-win situation for both parties. Referral programs can generate organic growth as users recommend your product to their friends and acquaintances.


A prime example of a successful user referral program is the financial app Cred. Cred incentivizes its users to refer their friends and colleagues to join the app using personalised referral links. When a referred user pays their credit card bill through Cred, both the referrer and the new user are rewarded with Cred coins, which can be redeemed for various benefits such as discounts, exclusive offers or even product giveaways. This referral program not only encourages existing users to actively promote Cred but also builds fellowship and loyalty among its user base.


Collaborations and Partnerships:

Seek collaborations and partnerships with complementary brands or platforms in your industry. By cross-promoting each other's products or sharing resources, you can tap into each other's user bases and increase organic user acquisition. These partnerships can expand your reach and attract relevant users for your app or website, who may be interested in your products or services.


Conclusion:

Organic user acquisition offers a sustainable and cost-effective approach to grow your user base. By focusing on compelling content creation, implementing effective SEO strategies, leveraging social media engagement, implementing user referral programs, optimising app store presence and fostering collaborations & partnerships, you can attract users organically and drive long-term user engagement.


To learn more about how PixelPulse Digital can assist you in scaling your app downloads,visit us or email us at enquire@pixelpulse.in. Get in touch with us today so that we can help you to scale your business!

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